Primary logo should be used with color or in white. The primary logo should never be used in the color Eminensce. Black logo can be used in rare situations but should be generally avoided. The white primary logo is ideal for use over images and colored backgrounds. When placing over photography, ensure contrast by placing over dark area, find negative space.
The logomark should only be used with the specified colors. When used over colored backgrounds use the white version. Black can be used in rare situations but should be generally avoided. When using the logomark over photography a multiply effect may be used if needed.
Follow these rules while using the logo.
To make sure that the text is easier to read, use the colors that conform to WCAG 2.0 contrast AAA level for body text. For larger text use colors that pass AA test.