Chairman | CEO
Marketplace Branding & Scaling Ecosystems
Kevin Clark is an award-winning business and brand strategist, serial author and alpine skier. He is Federation Leader & President of Content Evolution, CEO of Choiceflows Inc. and is Director emeritus for IBM Brand and Values Experience. Tens of billions of dollars in intangible and brand value have been created and managed by Kevin. He is a recurring pioneer and innovation catalyst. He advises leaders on the wants and needs of clients and customers at the intersection of emerging social and technology trends. Kevin holds several board positions both fiduciary and advisory. Content Evolution is a federation of companies working with clients worldwide to practice listening and leading – and purposefully connecting organization intention with customer and stakeholder attention. As Chairman and CEO of Choiceflows Kevin works with voice-of-people research pioneers in “testing the future” using Customer-Company Alignment (CC-Align), discrete choice experiments (DCE), newly- created volumetric choice experiments (VCE), Best-Worst Scaling (BWS, also known as “MaxDiff”), and Familiarity Acceleration. He is COO of Ultisim built to deliver mission critical simulation learning and serves on the Board of Directors of TANJO.ai machine learning. He is a Senior Strategy Advisor to guided video platform Storyvine, and to Vennli as a SaaS platform for content insights and strategic positioning visualization. Kevin lectures regularly in customer selection and market insights at Duke University Fuqua School of Business, the University of Colorado Leeds Business School, Yale School of Management, Rochester University Simon Graduate School of Business, and is a named Adams Advisor for entrepreneurship at the University of North Carolina Kenan-Flagler Business School.
Kevin is Director emeritus, Brand and Values Experience, IBM Corporate - global IBM Brand Experience Community Leader – and former Brand Steward for IBM ThinkPad notebook computers. IBM is the most valuable business-to-business brand in the world valued at $72 billion in 2014 by Interbrand. Kevin is co-creator of the IBM client experience design program widely in use today; co-creator of the IBM Business Partner program; leader of the ThinkNext and Innovation Discovery processes. Kevin is former Director of Business Strategy and Brand Management for the IBM Personal Systems Group, and a senior member of the IBM Market Management Executive Committee (MMEC), member of the IBM Marketing Intelligence Leadership Committee (MIL) and has been a senior instructor for the IBM Marketing Management Institute.
Kevin serves as an International Advisor to Human Centered Design Network of Japan (HCD-net), is a founding member of the Relationship Economy Expedition (REX), and a member of the People-Centered Internet (PCI) community founded by Internet inventor Vint Cerf.
Kevin has been an IBM advisor to and served on the steering committee of MIT Media Lab, and received the Brand Leadership Excellence Award from the World Brand Congress in 2009, received an award from the NASA Astronaut’s Office Award in 2005 and then an award from IBM as an influential executive advocate for NASA and United Space Alliance (USA) in 2006.
Kevin is the author of Brandscendence: Three Essential Elements of Enduring Brands published by Kaplan/Dearborn in 2004. He is the author of USE: User Strategic Experience describing the powerful intersection of business model innovation and customer experience design (Content Evolution position paper, 2013). He is a contributing author to The Handbook of Strategic Public Relations and Integrated Marketing Communications with the chapter “Relationship Transformation: Shifting Media Boundaries” (2012). He is co-author of the keynote article “Unleashing the Power of Design Thinking” for the summer 2008 issue of Design Management Review and appearing as a chapter in Design Thinking: Integrating Innovation, Customer Experience and Brand Value published by Alworth Press, 2010. He is author of “Engaging and Adaptive: Beyond Ease of Use” (2009) and “Collaborative Innovation and Human Interaction” (2011) published by Human Computing Interaction International and Springer. He is co-author of “IBM’s Think Strategy: melding business and brand strategy,” appearing in the spring 2004 issue of Strategy and Leadership magazine, co-author of “Experience Design that Drives Consideration” for the Winter 2006 issue of Design Management Review, and “How IBM Innovates” for the April 2006 issue cover story for PDMA Visions. His paper with Dr. Kazuhiko Yamazaki “Culture-Centered Design and Digital Transformation” is delivered at the International Human Systems Integration (IHSI) Conference during the first quarter of 2019 and is published by Springer.
Kevin is a graduate of the University of Tulsa with a Bachelor of Science Degree from the School of Communications with minors in business and philosophy and is a member of the Mortar Board National Honor Society. He has certifications from IBM Management School, IBM Senior Leadership Management School, IBM Strategic Leadership Forum at Harvard Business School, Spiral Dynamics Integral Technologies, IBM MBA Fundamentals, IBM Communications Leadership Institute, and Creating World Class Capabilities from The Wharton School at the University of Pennsylvania.